What Cellxpert is
Cellxpert is an affiliate and partner management platform. Its site has sections for iGaming, for finance (forex and introducing brokers) and for e-commerce [1], and describes the platform as built for regulated operators [2].
RevRake is a hosted affiliate system for casino and sportsbook operators, free for operators. What it does today is listed, item by item, on What's built today; what is planned is on the roadmap, without dates.
How to read this page. A cell about Cellxpert repeats what its pages state, with the number of the source. "Not published" means the pages we read do not say: it does not mean the product lacks it. Ask Cellxpert. The RevRake column lists only what is built; "planned (no date)" points at the roadmap, and "not available" means it is not built and not scheduled.
Side by side
| Aspect | RevRake | Cellxpert |
|---|---|---|
| How it is delivered | Hosted by RevRake. The operator and affiliate portals are at app.revrake.com, tracking links at track.revrake.com. Self-hosting: not available. | not published |
| Who it is for | Casino and sportsbook operators. | iGaming, finance (forex and introducing brokers) and e-commerce [1]. |
| Commission models | CPA on a first deposit that reaches an amount, revenue share on net gaming revenue, or both in one deal. A hold period per deal, chargeback reversal, deal versions. Volume tiers: a higher CPA or revenue share for the whole month once an affiliate brings a set number of new depositing players. A losing month carries forward, carries up to a cap, or is written off, as a setting per deal. Sub-affiliates on one level: a referrer earns a share the operator sets, from 0 to 50%, of each referred affiliate's positive net for the month. | CPA, RevShare and hybrid plans, and multi-level affiliate hierarchies with commission rules per tier [2]. |
| How player data gets in | Signed server-to-server events (registration, deposit, chargeback, net revenue), one at a time or up to 1,000 in a batch; or daily REG and SALES CSV files, uploaded, pushed by API or fetched every day from an address you give. Promo codes credit a player without a click. Tracking pixels: not available. | Real-time click, registration and deposit events; a REST API, S2S postbacks and webhooks; platform integrations are listed by category [2] [3]. |
| Postbacks to affiliates' trackers | Each affiliate adds up to 10 postback destinations with macros. Presets for Keitaro, Binom, Voluum, RedTrack, BeMob, PeerClick and FunnelFlux Pro. Retries and a delivery log. | Server-to-server postbacks per affiliate and event, and pixel tracking [2]. |
| Several brands | Several brands per workspace, each with its own affiliates, deals, numbering, monthly close and integration key, and its own tracking domain if you want one. The operator portal switches between them; the team and settings are shared. | Several brand deals under one account [2]. |
| Currencies | A currency per deal, daily exchange rates with a manual override, totals in one reporting currency. | not published |
| Fraud checks | Bot and repeat-click flagging, self-referral, click bursts, repeated first deposits, and optional rules: paid ad clicks, throwaway email domains, a country mismatch, a registration seconds after the click, a payout account another affiliate uses. Flagged commissions stay on hold until the operator releases or confirms the flag, or the flag decides itself after a set time. | Configurable risk scoring, geo rules and bonus-abuse detection [1]; affiliate KYC [2]. |
| Paying affiliates | Each month closes into a payout batch with a bank file (CSV), with payment terms of 0 to 120 days and a minimum and terms per affiliate. Affiliates are paid by bank, mobile money, crypto (ten coins, the wallet address checked per network) or e-wallet, as the program accepts. Payouts can wait until an affiliate's identity check is recorded, and approved lines can be issued as numbered self-billed invoices. Every payout has a printable statement. The operator pays outside RevRake and marks it paid. RevRake never moves money itself. | An invoice flow with operator approval and an accounting export [2]; payment integrations and a manual or CSV export are listed [3]. |
| What affiliates get | A portal with a dashboard and an earnings forecast, their deal with its tiers, its version history and the attribution rule, links with short names and QR codes, promo codes, creatives and approval of their own material, clicks, players, commissions with how each was calculated and the reason for any taken back, payouts with statements, reports with CSV export, messages from the operator and a referral link, in their own language and timezone, with two-factor sign-in; a read API with a key per affiliate; applications and per-deal invite links. | An affiliate dashboard, and an affiliate API for performance data [2]. |
| Languages | English, Portuguese, Spanish, French, Russian and Turkish. | not published |
| Price | Free for operators. No paid plan and no card. See fair use. | No prices are published. The demo page says pricing is tailored to the size of the programme [4]. |
| How to start | Self-serve: you create your program at app.revrake.com/signup, confirm your email and you are in, in a few minutes. No demo call and no card. | Book a demo [4]. A migration is described as taking 4 to 6 weeks [5]. |
RevRake: as built on the date at the top of the page. Cellxpert: as its pages stated on October 4, 2026; the numbers point at the sources below.
Where they differ
Cellxpert covers finance and e-commerce as well as iGaming, with hierarchies for introducing brokers [1]. RevRake is made for casino and sportsbook programs only.
Cellxpert lists multi-level hierarchies, pixel tracking, risk scoring and affiliate KYC [1] [2]. RevRake has one level of affiliates, no pixel, and fraud flags (three built-in checks and five optional rules) that hold a commission for review; it can also hold payouts until the operator records an affiliate's identity check.
Cellxpert starts with a demo and prices per programme [4]. RevRake is free for operators, and you create your program yourself.
For the questions that matter whichever system you look at, read how to choose an affiliate system for a casino or sportsbook.
About this comparison
This page was written by RevRake. Everything it says about Cellxpert is taken from Cellxpert's own public pages as they read on October 4, 2026, listed under Sources. Products change, and those pages may have changed since: check Cellxpert's site before you decide. Cellxpert and other product names belong to their owners and are used here only to name the product. RevRake is not affiliated with Cellxpert. If something here is wrong or out of date, write to hello@revrake.com and we will correct it.
Questions
- Is RevRake a replacement for Cellxpert?
- It depends on what your program uses. RevRake does what is listed on What's built today and nothing else; the table above marks what is planned and what is not available. Compare that list with what you use in Cellxpert today.
- What does RevRake cost compared with Cellxpert?
- RevRake is free for operators: there is no paid plan and no card. For Cellxpert, the Price row of the table says what Cellxpert publishes; where it says "not published", ask Cellxpert.
- Can we move a program from Cellxpert to RevRake?
- RevRake has no import tool for another system's history. A program starts with new tracking links, and your platform reports players by signed events or by daily REG and SALES CSV files. Past data can be sent as backdated events in batches of up to 1,000. See the integration guide.
- How current are the facts about Cellxpert?
- They were read on October 4, 2026 from the pages listed under Sources. They are not updated automatically. For anything that decides your choice, check Cellxpert's site.
- Who wrote this comparison?
- RevRake did. It states only what each product publishes about itself, makes no judgement about Cellxpert, and says "not published" where Cellxpert's pages are silent.
Sources
The pages of Cellxpert that the facts about Cellxpert were taken from. The RevRake column comes from What's built today and the documentation.
- Affiliate & Partner Management Platform | Cellxpert https://www.cellxpert.com/ read on October 4, 2026
- The Cellxpert platform | Affiliate and IB management for regulated operators https://www.cellxpert.com/product-overview/ read on October 4, 2026
- Integrations | Cellxpert https://www.cellxpert.com/integrations/ read on October 4, 2026
- Book a Demo | Cellxpert https://www.cellxpert.com/get-started/ read on October 4, 2026
- Migrate to Cellxpert | 4 to 6 Week Migration https://www.cellxpert.com/migrate/ read on October 4, 2026