Where RevRake is, and where it goes next.

There are no dates on this page, only an order. The milestones under "Coming soon" are plans: they may change, and their order may change with what operators ask for. If one of them decides whether RevRake fits your program, write to us and say so.

1. Foundations

   Done

   Track clicks, receive players and deposits, attribute them, pay CPA and keep affiliates informed.

   Everything in this milestone is in the product today.

   • Tracking links with click IDs and a btag, with UTM tags passed through
   • Bot and repeat-click flagging
   • Signed server-to-server events, one at a time or in batches: registration, deposit, chargeback, net revenue
   • Daily CSV files, uploaded or pushed by API
   • Attribution by a policy your affiliates can read
   • CPA commissions with a hold period and chargeback reversal
   • An append-only commission ledger with search and sorting
   • Fraud flags: self-referral, click bursts, repeated first deposits
   • Affiliate applications, approval and per-deal invite links
   • Postbacks to your affiliates' own trackers, with retries and a delivery log
   • Operator and affiliate portals that work on a phone

2. Money and reporting

   Done

   Revenue share, several currencies, a monthly close with payouts, reports and dashboards, and an API to read them.

   Everything in this milestone is in the product today.

   • Revenue share commissions on net gaming revenue
   • A currency per deal, with daily exchange rates and totals in one reporting currency
   • Monthly close into payout batches, with a bank file (CSV)
   • Reports by day, link, sub-ID, country and affiliate, with CSV export
   • A read API for reports and the commission ledger, with a key per affiliate
   • The platform in six languages, chosen at sign-in and saved in each person's account
   • A workspace timezone that report days and the monthly close follow
   • An affiliate leaderboard, a money overview with the holds becoming payable, and player value by registration month
   • An affiliate dashboard with an earnings forecast

3. Open sign-up

   Done

   An operator creates a program without writing to us first.

   Everything in this milestone is in the product today.

   • Self-serve sign-up with email confirmation
   • Site verification, and a page to report a link

4. Richer deals and compliance

   Done

   Volume tiers, creatives, country blocks per deal, licence records and an audit log are in the product.

   Everything in this milestone is in the product today.

   • Deal tiers that pay a higher CPA or revenue share for more new depositing players a month
   • Banners, uploaded or on your own address, and landing pages for affiliates, with their own tracking link
   • Country blocks per deal, affiliate licence records and an audit log of every change

5. Bigger programs and operations

   Done

   Webhooks, promo codes, scheduled files, fraud rules, statements, payouts in crypto and e-wallets, deal history, attribution options, KYC holds, invoices and your branding are in the product.

   Everything in this milestone is in the product today.

   • Signed webhooks to your own systems, with retries and a delivery log
   • Payment terms, a minimum payout and terms per affiliate, and a printable statement for every payout
   • Promo codes that credit a player to an affiliate without a click
   • Daily files fetched on a schedule, with an email when one is late
   • Optional fraud rules, flags that decide themselves after a set time, and bulk decisions
   • Payouts by bank, mobile money, crypto or e-wallet, with wallet addresses checked per network
   • Deal version history that affiliates can read, with the changes in plain words
   • Last-click or first-click attribution, a window of 1 to 365 days, and a rule for when a click and a btag disagree
   • Whether a losing month carries forward, up to a cap or not at all, as a setting per deal
   • Payouts held until an affiliate's identity check is recorded
   • Numbered self-billed invoices, printable from each statement
   • Your logo and colour on the affiliate portal and the join page

6. Numbers affiliates can check

   Done

   Why a commission was taken back, how each one was calculated, the players behind it, what each number means and when a payout comes. Two-factor sign-in for everyone.

   Everything in this milestone is in the product today.

   • Commissions taken back with a reason and a note the affiliate reads
   • "How was this calculated?" on every ledger row
   • A Players tab for affiliates, one row per player
   • A glossary of what each number means
   • Payout lines in plain words: approved and expected by a date, paid on a date, or held and why
   • Two-factor sign-in with an authenticator app

7. Growing the program

   Done

   Short links and QR codes, sub-affiliates on one level, approval of the material affiliates make, and messages to affiliates.

   Everything in this milestone is in the product today.

   • Short link names and a QR code for every link
   • Sub-affiliates on one level, with a share you set
   • Approval of the banners, landing pages, ads and posts affiliates make
   • Announcements to affiliates with read counts, an inbox, and private team notes

8. Several brands

   Done

   Several brands in one workspace are built, each with its own affiliates, deals, numbering and tracking domain, and a switch between them in the operator portal.

   Everything in this milestone is in the product today.

   • A tracking domain of your own, with HTTPS set up automatically
   • Several brands in one workspace

9. Finance and operations

   Done

   Groups and account managers, a balance ledger with a statement every month, manual adjustments and large payouts approved by a second admin, questions on a line, a tracking health alert, results per creative, a nightly export to your warehouse, and history brought over from another system.

   Everything in this milestone is in the product today.

   • Affiliate groups and account managers, with a filter and a report per group
   • A balance ledger month by month, with payments recorded by date and reference
   • Manual adjustments and large payout batches approved by a second admin
   • Affiliates question a line; both sides answer in one thread
   • PDF statements and invoices, a statement every month, and a preview of the close
   • An alert when clicks arrive but registrations stop
   • Results per creative, and creatives with a last day
   • A nightly export of the raw data to your own bucket
   • Program terms in versions that affiliates accept
   • Balances brought over from your previous system
   • Player value at 30 to 180 days, payback per deal, a quality score and results by channel
   • Prospects, dormant and declining affiliates, tasks and automatic messages
   • Email digests for affiliates, scheduled reports by email, and alerts in Slack or Teams

10. Volume and new channels

    Now

    For programs with heavy traffic, offline promotion and paid media.

    • Faster redirects, served closer to the visitor
    • A ready-made connector for a casino platform, chosen with a customer
    • Deeper fraud detection: devices and players with several accounts
    • Conversions sent to advertising platforms
    • A nightly export of raw data, and custom domains for the portals
    • Daily files dropped by SFTP

11. Networks and agents

    Coming soon

    For programs where affiliates bring affiliates. Built only if operators need it.

    • Agent hierarchies with commissions split along the tree
    • Reports for an affiliate on their own network
    • Tracking for mobile apps